LAKE5 was asked to develop a website for the Allianz Collection based on the results of a project to conceive an emotional branding strategy. Ultimately, we created much more than just a regular online shop—instead, the range of products reflects the range of cultures represented within the company, an online manifestation of Allianz’s philosophy of “unity in diversity.” From casual to premium dress, from running gear to business products, there is something for everyone.
ClientAllianz SEServicesArt Direction, Design, Web DesignYear2016Linkallianz-collection.com
