A classic strategy with proven success: the printed catalog. Lake5 embraced this tried-and-true format to spread the word about this fantastic collection. The catalog portrays actual Allianz employees and the children of employees modelling high-quality products over 52 pages and conveys the emotional connection these people have to the company. It also depicts the vision of creating one global team comprising colleagues who work together and support each other.
ClientAllianz Collection ServicesArt Direction, Production, Design and Layout, ConceptYear2016Linkwww.allianz-collection.com
