LAKE5 was commissioned to develop a website for the Allianz Collection, based on the results of a previously developed emotional brand strategy. In the end, we developed more than an ordinary online store in this project – instead, the diverse product range reflects the cultural diversity of the company; an online implementation of the Allianz philosophy of „unity through diversity“, so to speak. From casual to sophisticated clothing, from sports equipment to business products, there is something for everyone.